Define and refine the organic growth strategy across products, in partnership with senior leadership
Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
Apply strong understanding of SEO fundamentals to strategic prioritization
Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
Ensure SEO and discovery considerations are embedded in product planning
Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
Define hypotheses, success criteria, and learning plans for growth initiatives
Provide leadership with clear, actionable perspectives on where to invest and where to focus
Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
Mentor and guide discovery-focused practitioners as the team grows

8–12+ years of experience in SEO, organic growth, product strategy, or related roles
Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
Experience managing or mentoring other practitioners
Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
Analytical strength and comfort working with evolving, ambiguous data sets
Excellent communication skills and the ability to influence senior stakeholders
Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains

Senior Manager – Organic Growth Strategy

Key skills