Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers.
Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success.
Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units.
Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise.
Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards.
Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap.
Build repeatable launch playbooks across new product initiatives.
Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap.
Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives.
Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion.
Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users.
Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates.
Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.
Requirements
10 or more years of product marketing experience, ideally at a company serving both self-service and direct sales motions in e-commerce, logistics, fintech, or developer tools.
Proven ability to develop messaging and positioning that resonates across multiple audiences simultaneously, including SMB, mid-market, and developer or API customer segments.
Strong track record of driving product adoption and go-to-market results, not just producing assets.
Experience managing and growing PMM teams.
Deep research instincts. You build customer understanding from the ground up and use it to influence roadmap and revenue strategy.
Excellent communication and storytelling skills across written, verbal, and presentation formats.
Comfort operating as a senior IC while leading a team. At a company our size, the best leaders still make things.
Experience in a hybrid self-service and direct sales environment is a strong plus.
Benefits
Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
Pets coverage is also available!
Take-as-much-as-you-need vacation policy & flexible working hours
One week-long company wide winter slow down
3 Volunteer Days Off (VTOs)
WFH stipend to set up your home office
Charity donation match up to $100
Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.