Senior Director of Marketing

Role Overview

• Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers.
• Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success.
• Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units.
• Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise.
• Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards.
• Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap.
• Build repeatable launch playbooks across new product initiatives.
• Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap.
• Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives.
• Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion.
• Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users.
• Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates.
• Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.

Requirements

• 10 or more years of product marketing experience, ideally at a company serving both self-service and direct sales motions in e-commerce, logistics, fintech, or developer tools.
• Proven ability to develop messaging and positioning that resonates across multiple audiences simultaneously, including SMB, mid-market, and developer or API customer segments.
• Strong track record of driving product adoption and go-to-market results, not just producing assets.
• Experience managing and growing PMM teams.
• Deep research instincts. You build customer understanding from the ground up and use it to influence roadmap and revenue strategy.
• Excellent communication and storytelling skills across written, verbal, and presentation formats.
• Comfort operating as a senior IC while leading a team. At a company our size, the best leaders still make things.
• Experience in a hybrid self-service and direct sales environment is a strong plus.

Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
• Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working hours
• One week-long company wide winter slow down
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.