Oversee and support franchisees in executing marketing strategies and initiatives to drive brand awareness, customer acquisition and revenue growth
Work closely with regional and cross-functional teams to create and implement campaigns that resonate with local markets
Manage media strategies across traditional, digital, and emerging channels
Track, analyze, and optimize marketing campaign & business performance
Collaborate with Regional Teams to address market challenges and growth opportunities for our restaurants
Drive strategic planning and execution of new market entries and brand launches
Drive the development of market-relevant menu strategies

Minimum: 4 yr degree in marketing/business
Preferred: Masters in marketing/business
Minimum: 5+ yrs marketing experience
Restaurant Industry relevant experience preferred
International experience required
Bi-lingual (Spanish and English) required
Global Mindset
Experience with product development, innovation planning, calendar and creative resources management
Strong analytical, organizational and written and verbal communications skills
Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment
Ability to lead multiple projects simultaneously and deliver on time
Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
Self-starter personality who can operate with some supervision.

Field Marketing Manager – Latin America, Caribbean

Key skills