Channel Development Support Manager – New & Hybrid Channel

Role Overview

• Develop and implement growth strategies for the Key Account (KA) channel
• Create channel strategy development & guideline
• Analyze sales data, consumer & shopper insight to identify opportunities in KA channel
• Connect shopper through digital media, merchandising and POSM in stores through shopper’s journey
• Develop trade story and selling proposal to both internal and external
• Co-ordinate with cross functional to ensure excellence execution in the market
• Track, report and analyze channel’s performance and assigned campaign
• Manage total channel budget and maximize return on investment

Requirements

• Strong FMCG experience
• Strong in Analyze & Project Management
• Bachelor's or Master’s degree in business, economics, finance or marketing
• 2+ years of experience in FMCG industry
• Strong understanding of KA channel dynamics (assortment, visibility, pricing/promo, store formats)
• Fluent English skills
• Excellent senior stakeholder management skills
• Understanding of consumer behaviors and industry trends
• Willingness to conduct regular market/store visits to validate execution and shopper behavior
• Good in presentation, negotiation and leadership behavior

Benefits

• Committed to equity, inclusion, and diversity
• Flexible working environment