Data Analytics Consultant

Role Overview

• Collaborate closely with senior leadership to champion marketing automation initiatives, serving as the primary advocate and subject matter expert.
• Provide strategic guidance and thought leadership to ensure marketing automation aligns with and advances organizational objectives at the highest level.
• Serve as the principal technical product owner and subject matter expert for the marketing automation platform and Customer Data Platform (CDP), shaping functional strategy and driving innovation.
• Provide strategic leadership and consultation across the enterprise for automation, data management, and marketing technology best practices.
• Solve unique and complex business problems in marketing with minimal to no oversight, architecting scalable, data-driven solutions with broad organizational impact.
• Lead cross-functional teams in designing next-generation marketing automation architecture, collaborating with marketing strategy, analytics, IT, and business stakeholders.
• Champion the adoption and optimal use of the CDP—oversee governance, advanced workflow creation, and ensure alignment with enterprise data strategy.
• Consult on and inform enterprise strategy for Automation Studio, Journey Builder, Cloud Pages, and related tools; mentor technical practitioners and drive best practices.
• Analyze business needs, scope requirements, and use cases to develop innovative, data-driven solutions and make high-level recommendations.
• Liaise with CRM, Salesforce architecture, and enterprise data teams to ensure robust integration, data synchronization, and alignment with organizational goals.
• Own and optimize the best practices for Marketing Cloud, Automation Studio, Email Studio, Query Studio, Journey Builder, Sales Cloud, Snowflake, and other platforms.
• Manage and schedule periodic marketing data synchronization with enterprise data sources, ensuring data integrity and compliance.
• Serve as the technical expert for orchestration of marketing automation and data platforms, supporting personalized, multi-channel campaigns.
• Own and maintain master email templates (e.g., AmpScript) for DSP, DM, and Brand emails, ensuring consistency and technical excellence.
• Lead the development and integration of web-to-lead forms and related HTML assets to support end-to-end marketing automation.
• Drive enterprise-wide adoption of new marketing technologies and automation solutions, including advancements in artificial intelligence, while staying ahead of industry trends and fostering a culture of innovation.

Requirements

• Bachelor’s degree in a technical field (engineering, computer science, data science, etc.).
• 10+ years’ experience in marketing automation, data analytics, or related technical roles.
• Certified in Marketing Cloud.
• Expert-level proficiency in Salesforce Marketing Cloud, Automation Studio, Journey Builder, and CDP tools.
• Deep experience with SQL, API development/integration (MuleSoft Anypoint Studio or similar), ETL tools, and web stack technologies (Adobe Analytics, DAM, Connected Assets).
• Demonstrated ability to lead enterprise-scale, cross-functional technical projects and architect complex marketing automation solutions.
• Exceptional problem-solving, critical thinking, and communication skills; able to translate between technical and business audiences.
• Experience mentoring and developing technical talent across the organization.
• Strong influencing, negotiation, and collaboration skills at all organizational levels.
• Positive attitude, organizational savvy, and commitment to continuous learning and innovation.

Tech Stack

• Cloud
• ETL
• SQL

Benefits

• Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs.
• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation