Own Matia's core positioning, messaging framework, and value proposition across segments and personas;
Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders;
Ensure consistent messaging across all channels and customer touchpoints;
Translate and work with contractors to position into high-impact content including website copy, product pages, blog posts, thought leadership, and technical explainers;
Develop persona-specific content that drives awareness, consideration, and conversion;
Partner with demand generation to align content with campaign strategy and pipeline goals;
Support brand and social media efforts;
Lead product launches end-to-end, coordinating across product, sales, and marketing;
Partner with demand generation on campaigns, content strategy, and pipeline programs;
Build and maintain sales collateral including decks, one-pagers, battlecards, and objection-handling guides;
Conduct ongoing research into buyer needs, market trends, and the competitive landscape;
Develop and maintain competitive positioning and differentiation materials;
Enable the sales team with the tools, training, and content they need to tell a compelling story;

4 or more years in product marketing in B2B SaaS;
at least 2 years in a data infrastructure company;
Familiarity with the dbt, Snowflake, Databricks, or broader data tooling ecosystem;
Strong understanding of the modern data stack including warehouses, ETL/ELT, observability, and governance;
Proven ability to translate technical concepts into clear, compelling messaging for both technical and business audiences;
Experience partnering closely with product, sales, partnership and demand generation teams;
Excellent written and verbal communication skills;
Startup experience and comfort with ambiguity and a fast-moving environment;

Product Marketing

Key skills