Plan, build, and optimise Google Ads and paid social advertising campaigns across Meta, TikTok, LinkedIn, and Twitter.
Develop full-funnel strategies for awareness, consideration, and conversions.
Create audience segments, implement structured testing, and continually enhance performance.
Analyse campaign data to improve CPA, CTR, ROAS, and lead quality.
Review and verify monthly campaign details at the beginning of each month to ensure accuracy and readiness for launch.
Assess creatives provided by the designer and give feedback or comments when improvements are needed.
Upload approved creatives and campaign materials to the relevant advertising platforms and create new campaigns.
Ensure previous campaigns are switched off on time.
Conduct analysis of previous campaigns to evaluate performance and identify areas for improvement.
Develop strategies for new and existing clients based on campaign performance data and insights.
Produce monthly performance reports with insights and recommendations.
Prepare task lists and documentation of completed activities for client reporting purposes.
Ensure proper tracking setup, including pixels, events, and custom conversions.
Use Monday.com daily to log tasks, track progress, and maintain a clear history of activities, including links to creatives and campaign comments.
Monitor time tracking through the designated login system at the start of each workday.
Stay updated on social platform trends, creative best practices, and algorithm updates.

5+ years of experience in Google Ads (priority to digital marketing agencies experience)
Fluent English (written and verbal)
At least 3+ years specializing in paid social ads
Strong track record running Google ads and paid social campaigns in agency environments
Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
Expertise in performance marketing, attribution, and optimisation
Creative mindset with the ability to develop compelling ad concepts and hooks
Strong analytical skills and confidence working with data
Excellent communication and teamwork skills
Ability to work New Zealand business hours (preferably)

Performance Marketing, Google Ads Specialist

Key skills