Coordinator, Field Marketing

Role Overview

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation.
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts.
• Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area.
• Activate national events with other FMSs/Brand Reps in regional territories.
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments.
• Ride-alongs with distributors to help with sales support.
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area.
• Identify event opportunities in your area that require sampling activations.
• Identify Beatbox influencers and partnership opportunities to support your local market.
• Develop social media content that could be used in local area campaigns.
• Maintain focus on the home market while additionally co-managing events.
• Develop BEATs in home markets
• demos/scheduling and store visits.
• Manage national/regional festivals from beginning to end (splitting with Jenna) utilizing a master festival checklist.
• Setup weekly 15-minute check-ins with the internal team 6 weeks out from the festival to ensure staying on track.
• On-site manager for festival (travel).
• Plan and execute activations and coordinate logistics for personnel & POS.
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD.
• Social/digital training with FMS team.

Requirements

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
• Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
• Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
• Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
• Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
• Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
• Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
• Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
• Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
• Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.
• Problem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
• Adaptability: Willingness to adapt to changing market conditions and consumer preferences.
• Relationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
• Organization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
• Regulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
• Product Sampling: Experience and skill in conducting product sampling events and activities.
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships
• Alc beverage experience is a plus!

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!