Own the creation and iteration of video and static ad creatives, using a strictly data-driven approach.
Write clear, structured briefs for motion designers, graphic designers, and content creators (concept, copy, structure, references, assets).
Review and approve final advertising creatives and UGC content to ensure quality and performance standards.
Adapt creatives for different platforms, formats, and audience segments.
Research and analyze creative strategies within the niche, including competitor analysis using relevant tools.
Continuously develop and test creative hypotheses, monitor trends, and apply best practices.
Analyze campaign performance together with the UA Manager, draw clear conclusions, and implement improvements based on marketing and business metrics.
Collaborate daily with the marketing team to review acquisition results, share insights, and propose new ideas, tools, and approaches.
Requirements
2+ years of hands-on experience producing performance-driven creatives for paid advertising.
Hands-on experience working with subscription-based products (mobile apps or web).
Strong analytical skills with the ability to make decisions based on data.
Confident working with performance metrics in Facebook Ads Manager and Tableau.
Excellent communication skills and strong attention to detail.
High level of responsibility, consistency, and ownership.
Proactive, self-driven, and comfortable working autonomously.
English level B2+.
Tech Stack
Tableau
Benefits
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.