oversee the end-to-end analytics workstreams to ensure that insights are accurate, timely, and aligned with strategic business priorities.
Serve as the technical lead and mentor, providing guidance on SQL, visualization, and advanced methodologies without the responsibility of direct people management.
Perform deep-dive analysis on complex customer, commercial, and digital datasets to solve high-priority business challenges.
Develop compelling narratives and executive-ready dashboards that translate multi-channel data into actionable strategies for senior leadership.
Partner with Data Science, Engineering, and Product teams to ensure data integrity and provide insights for tactical decision-making.
Define and promote standards for data visualization and reporting to ensure consistent, professional output across the insights function.

Minimum of 7 years experience in a data-heavy environment, ideally within entertainment, e-commerce, or retail.
A tertiary degree in a quantitative field (e.g. Statistics, Mathematics, Engineering, or Data Science).
Proven record of going beyond simple reporting to deliver strategic insights that drive commercial growth.
Possess a strong understanding of the wider data ecosystem, including data science and ML methodologies.
Have expert-level knowledge of SQL and use of tools such as Tableau, Power BI, or Looker to create high-performance, intuitive dashboards.
Experience using hands-on guidance and standard-setting to elevate a team's technical abilities.
The ability to transform complex data into clear stories that focus on "the why" behind the numbers and turn vague business questions into structured, actionable analytical projects.

Lead Insight Analyst

Key skills