Own the day-to-day scheduling and publishing of content across Instagram, TikTok, Facebook, and any future platform expansions.
Execute against the social content calendar with accuracy, consistency, and attention to detail.
Ensure all posts are properly formatted, captioned, tagged, and optimized for each platform while maintaining brand voice and visual standards.
Conduct final quality checks on all content prior to publishing (links, tags, formatting, spelling, product mentions, etc.).
Assist with editing and preparing short-form video content for Instagram Reels, TikTok, and other social-first formats.
Identify trending sounds, formats, and cultural moments that align with the brand and can be leveraged for timely content.
Monitor social media trends, platform updates, and emerging features to support ongoing optimization.
Support community engagement by assisting with comment moderation and direct messages as needed.
Monitor brand mentions and conversations, flagging customer service or brand-sensitive issues appropriately.
Collaborate closely with the Social Marketing Specialist to ensure seamless execution, enabling focus on strategy, growth initiatives, and on-set content leadership.

2+ years of experience in social marketing and content creation.
Proven experience in social media marketing and content creation, with an emphasis on building, growing, and maintaining social channels.
Strong knowledge of social media platforms including Instagram, Pinterest, and Facebook.
Excellent written and verbal communication skills.
Highly creative with an eye for visual content and the ability to translate ideas into engaging social media content.
Experience in executing content calendars, scheduling posts, and ensuring consistent brand voice across platforms.
Proficient in social media analytics tools (Instagram Insights, Meta Analytics, etc.) to track performance and identify opportunities.
Collaborative team player who can brainstorm with others.
Flexible and can adapt to changing priorities on the go.
Detail-oriented with excellent organizational and time-management skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Social Media Coordinator

Key skills