Own the creation and iteration of multi-step user experiences
Build and maintain multi-step flows across web and mobile web experiences
Design high-converting layouts with clear hierarchy, strong UX, and trust-building patterns
Implement conditional logic, branching, validation, and edge case handling
Build and maintain reusable components and patterns
Instrument flows with event tracking
Run iteration cycles focused on improving completion rate, conversion rate, and downstream retention
Partner with Design, Growth, Product, Analytics, Engineering, and Clinical stakeholders to ship safely and fast
Use AI daily to accelerate build speed, create variants, and improve quality while verifying correctness
Requirements
Strong UX fundamentals, including hierarchy, readability, mobile-first design, accessibility basics, and reducing friction
Ability to design conversion-focused multi-step experiences, including onboarding, intake, checkout style flows, upsells, and retention flows
Strong visual taste and attention to detail, including spacing, typography, layout, and consistency
Ability to translate goals into wireframes, UI, and clear user paths without heavy process overhead
Experience using design tools such as Figma and delivering clean specs that translate into production
Strong fundamentals in HTML and CSS, including responsive layouts, component structure, and modern UI patterns
Working knowledge of JavaScript concepts, including state, events, validation, and conditional rendering
Comfort reading and editing code in production environments when needed
Familiarity with API driven flows and basic concepts such as requests, payloads, and error handling
Ability to work inside low-code tools and still ship solutions that are clean, scalable, and maintainable
Understanding of instrumentation concepts such as events, properties, funnel steps, and attribution
Strong direct-to-consumer or e-commerce instincts, ideally subscription experience
Metric-driven mindset with comfort using analytics to evaluate impact
Ability to prioritize based on leverage and measurable outcomes
High ownership and urgency, you ship, and you follow through
Nice to have: Experience with experimentation and personalization, Webflow, Framer, Unbounce, or similar builders, analytics tools like PostHog, GA4, Amplitude, Segment, or Mixpanel, working in regulated environments, writing clear documentation for reusable patterns and components.