Drive top-of-funnel activity through outbound prospecting using calls, emails, social, video, and more to reach HR and benefits leaders at mid-size to large employers.
Craft hyper-personalized outreach that aligns with employer goals, challenges, and existing benefit strategies.
Qualify leads and set meetings for Account Executives by uncovering real business pain and identifying decision-makers.
Partner cross-functionally with marketing, sales, and strategy teams to refine messaging and outreach strategies.
Stay sharp on industry trends, the evolving benefits landscape, and how Lantern complements other vendors.
Keep your pipeline and activity meticulously updated in Salesforce.
Test, iterate, and share learnings because we believe the best SDRs are mini marketers and strategic thinkers.

2+ years of outbound sales or prospecting experience in a B2B environment
Proven ability to generate pipeline through outbound channels including cold email, phone, LinkedIn, video, and more
Comfortable using Salesforce, Outreach, LinkedIn Sales Navigator, and ZoomInfo
Strong written and verbal communication skills with the ability to craft clear and compelling messages that resonate with busy buyers
Data-driven mindset with a habit of tracking your own performance and iterating to improve
Organized and detail-oriented with strong follow-up and time management skills
Growth-oriented with a desire to learn, take feedback, and continuously level up
Experience prospecting into HR, Benefits, or People teams (Preferred)
Familiarity with healthcare, employee benefits, or HR tech (Preferred)
Prior experience collaborating with marketing or demand generation teams (Preferred)
Exposure to account-based selling or working from a defined target account list (Preferred)
Interest in healthcare innovation and improving employee wellbeing (Preferred)
Experience using AI tools to drive productivity and insights (Preferred)

Senior Sales Development Representative

Key skills