Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead)
Develop the strongest digital media plan across programmatic and direct partners based on client goals
Set-up & launch of programmatic media campaigns working across a variety of DSPs
RFP and select direct media partners across a variety of top publications
Oversee the RFP, launch, and post campaign stages with a variety of media publications
Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post buy
Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors. Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful

3+ years of experience in programmatic and/or digital direct media management
Experience in B2B marketing, preferably in an information technology and software, healthcare, professional services, and telecommunications industries
Knowledge of account-based marketing concepts and strategies is highly valuable
Strong understanding of B2B marketing tactics, lead generation, and customer acquisition strategies
Experience working with at least one of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt, 6sense, Demandbase etc.
Experience working with or familiarity of DCM
Experience with CTV/OTT, digital audio, native, high impact, or direct buys (at least 1 category)
Experience presenting programmatic and digital media performance and strategy in a client-facing scenario

Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth.

Senior Account Manager, Programmatic

About this role