Digital Advertising Strategist – PPC

Role Overview

• Set the optimal digital advertising strategy for the account management teams
• Develop and modify strategic digital advertising plans
• Develop and execute well-planned search engine and other digital advertising strategies
• Proactively modify strategies monthly and as needed
• Work with clients on developing or refining strategic goals
• Develop and execute experiments for relevant digital advertising tactics
• Clearly communicate the progress of strategic plans
• Work within digital advertising platforms to execute campaigns

Requirements

• 5+ years of marketing experience
• at least 3 years in digital advertising
• Heavy execution and strategic development of Google Ads
• Managing and directing social media, video, shopping, and display advertising campaigns
• Designing digital campaigns as part of an overall marketing strategy
• Strong analytics knowledge
• A/B and multivariate testing
• Intimate familiarity of sales and marketing funnels
• A Bachelor’s degree or greater, or equivalent work experience in marketing

Benefits

• health, dental, and vision insurance
• short-term disability coverage
• 401(k) with company match
• annual profit sharing