Senior Data Analyst – Marketing

Role Overview

• Turn data from our Marketing & CRM sources into actionable insights for Sleek’s CEO, CRO, Marketing Leaders & CFO.
• Improve Monthly Leadership Reporting of Marketing: include targets in Marketing dashboard, Drive revamp of Marketing Dashboard in Tableau, clear and concise visualizations.
• Improve Marketing department level reporting to drive better actions: Improve page-level performance reporting and keyword mapping to support SEO, Improve website analytics reporting to support improvements on conversion rates.
• Data integrity & Documentation: Ensure all key metrics and calculations are documented and accessible to stakeholders, Ensure Channel attribution is representative of the true source of leads and customers.
• Competitive Reporting: Define & Build competitive reporting dashboards or tools to monitor & drive action.
• Data quality recommendations: Work with Tech, Product and Data Engineers to ensure data pipelines are robust and efficient.
• Manage 1 intern + Collaborate with other Data Analysts to contribute to a friendly, knowledge-sharing culture.

Requirements

• A minimum of 8 years experience as a Data Analyst in Marketing.
• Strong Experience with Channel attribution & web analytics datasets.
• Strong SQL skills
• Experience with Tableau
• Experience with CRM systems & data, Hubspot preferred
• Experience with AI-based data analytics, with recent models
• Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
• Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.
• Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
• Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise
• so it’s critical that we use sound data to support our strategies and review the success of our initiatives.
• Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

Tech Stack

• SQL
• Tableau

Benefits

• Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
• Flexibility: You’ll be able to work from home 2-3 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
• Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
• Personal growth: You’ll get a lot of responsibility and autonomy at Sleek
• we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
• Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.