Develop a comprehensive marketing strategy for the Danpower Group.
Shape brand positioning and strengthen market recognition.
Plan and manage B2B and B2C campaigns across social media, web and traditional channels.
Take responsibility for the marketing budget and plan for efficient resource allocation.
Analyze market and competitor trends and develop concrete measures.
Lead a growing marketing team in both functional and line-management responsibilities.
Report directly to executive management and work closely with them and the team on the strategic direction of marketing.

Degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK-certified Marketing Specialist/Fachwirt Marketing).
Proven professional and leadership experience in marketing/communications — ideally in the energy sector.
Strong knowledge of brand management, employer branding, brand strategy and digital marketing.
Proficient with digital tools (e.g., CRM, CMS, social ads, Google Analytics, Adobe Creative Cloud, etc.) and MS Office.
Practical experience with AI-based content creation and automation tools.
Excellent communication skills in German.
Good English skills are an advantage.

Head of Marketing – Energy Sector

Key skills