Own integrated marketing strategy across key client accounts — from initial diagnosis through roadmap development and ongoing optimization.
Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan.
Serve as the strategic lead in client relationships — translating data into executive-ready insights and long-term growth recommendations.
Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics.
Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content — mapped to each stage of the buyer journey.
Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics.
Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative.
Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms.
Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
Integrate SEO best practices — including semantic structure, entity optimization, and structured data — into broader content and visibility strategies.
Build reporting frameworks that track both traditional KPIs (MQLs, CAC, ROAS) and emerging metrics (AI inclusion rate, share of generative voice, entity authority).
Stay ahead of where search and AI discovery are heading, and translate that into practical, client-ready strategy.
Work closely with ATAK's SEO, Paid Media, and Content teams to build unified client roadmaps.
Work with other specialists and help elevate the team's strategic thinking — not just execution.
Evaluate and integrate emerging tools, automation workflows, and data layers that improve client performance.
Requirements
You have at least 1 year of prior agency experience.
You have 5+ years of experience in marketing strategy, ideally within an agency or consulting environment. You've led multi-channel engagements, not just optimized individual channels.
You understand the full marketing toolkit, including:
Demand generation and full-funnel lead gen strategy
Paid media (Google Ads, LinkedIn Ads, Meta Ads) — enough to direct and integrate, not just delegate
Content strategy and brand positioning
Marketing analytics and reporting (GA4, HubSpot, Looker Studio, Databox, or similar)
You have meaningful SEO and AEO experience. You understand how organic visibility, structured data, entity optimization, and AI-driven discovery work — and how they fit into a broader marketing strategy.
You've worked with B2B clients or lead generation-focused brands and understand pipeline, MQLs, and how marketing connects to sales outcomes.
You communicate exceptionally well. You can run a client strategy session and write a crisp exec summary.