Build and manage highly granular keyword and ad group structures across category terms.
Write and continuously test ad copy that maps to buyer intent at every stage of the search journey.
Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining.
Own competitor term strategy with a clear point of view on when and why to bid on specific competitors.
Manage budget allocation across campaigns and ad groups based on performance data.
Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms.
Own the full creative pipeline: ad copy, static visuals, and video assets.
Own the conversion architecture across landing pages and key website flows.
Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time.
Own the integration layer between advertising platforms, CRM, and analytics.

5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical.
Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three.
Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.
Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics.
Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert.
A bias toward speed and testing. You'd rather run an imperfect test this week than plan the perfect one next month.
Comfort working in a fast-moving startup where you'll own the function, not inherit a playbook.

Performance Marketing Lead

Key skills