Senior Performance Marketer

Role Overview

• Develop clear acquisition plans that align with broader business and marketing goals.
• Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time.
• Understand how creative, channel strategy, targeting and measurement come together to drive overall results.
• Incorporate input from Product Marketing, Creative, Analytics and other stakeholders into decision-making.
• Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels.
• Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement.
• Make data-informed recommendations to improve efficiency, volume and user quality.
• Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores.
• Design and run structured experiments across creatives, audiences, bidding strategies and formats.
• Work with teammates to test and adopt better ways of working as the business evolves.
• Adapt plans quickly in response to performance signals, platform changes or shifting priorities.
• Stay up to date with industry trends, platform updates and regulatory changes relevant to performance marketing.
• Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging and audience strategy.
• Tailor channel and audience approaches in increasingly nuanced ways as insights deepen.
• Share learnings, best practices and insights with the wider team.
• Contribute to a culture of openness, collaboration and continuous improvement.

Requirements

• 7+ years experience in performance marketing, growth or a related role.
• Proven ability to plan and execute multi-faceted marketing initiatives that deliver against business goals.
• Strong analytical skills, with experience using campaign or channel data to inform decisions.
• Solid understanding of paid acquisition fundamentals, including targeting, bidding, creative testing and funnel optimisation.
• Experience using mobile app analytics or attribution tools such as Mixpanel, AppsFlyer or similar.
• Ability to tailor creative and channel approaches to different audiences and objectives.
• Comfortable collaborating cross-functionally and incorporating multiple perspectives into your work.
• Curious, adaptable and proactive, with a desire to keep learning and improving.

Benefits

• A great and upbeat work environment populated by a multinational team
• Pension
• Career development & growth
• Competitive annual leave plus bank holidays
• Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)
• Group life insurance
• Medical insurance
• Well-fare package (Wedding, Compassionate and etc)
• Perkbox
• Goalr
• employee wellness app
• Award winning L&D training
• We are advocates of work-life balance, working in a hybrid in office schedule