Develop and own the marketing strategy for Global YO and YO Mobile (US and Mexico), aligned to company revenue and growth objectives.
Lead performance marketing across paid channels (Google, Meta, TikTok) with a focus on ROI and efficient customer acquisition.
Define and own the lifecycle marketing and customer communications strategy, building toward consistent engagement that drives retention and revenue.
Drive omnichannel marketing execution, including digital campaigns and offline activations where appropriate (particularly in the US and Mexico markets).
Use data to inform every decision—rigorously analyze campaign performance, conversion funnels, and customer behavior to optimize spend and strategy.
Manage the selection, onboarding, and ongoing performance of external marketing and creative agencies.
Evaluate whether to bring Global YO's marketing fully in-house, maintain an agency model, or pursue a hybrid approach—and execute on that decision.
Hold agencies accountable to clear KPIs, budgets, and timelines.
Build the internal marketing team from the ground up, hiring for roles including (but not limited to) copywriting, lifecycle marketing, performance marketing, and creative.
Foster a high-performance, data-driven culture within the marketing organization.
Manage and mentor direct reports, providing clear goals and regular feedback.
Collaborate closely on marketing technology, Braze strategy, growth initiatives, and product-marketing alignment.
Coordinate on product launches, feature marketing, and user experience improvements that impact acquisition and retention.
Develop and manage the marketing budget, ensuring spend is accountable and tied to measurable outcomes.
Requirements
Significant experience in marketing leadership, including hands-on management of teams, agencies, and multi-channel strategy.
Typically 5+ years in progressive marketing roles, though we prioritize demonstrated capability over tenure.
Proven track record in performance marketing and customer acquisition across paid digital channels (Google, Meta, TikTok).
Demonstrated ability to build marketing teams and functions, whether at a startup, scale-up, or within a new business unit.
Strong analytical skills with experience using data to drive marketing decisions and optimize spend.
Experience managing external agencies, including vendor selection, contract negotiation, and performance management.
Full professional fluency in English (written and spoken) required.
Proficiency in Spanish is a significant advantage.
Comfortable operating in a fast-paced, ambiguous environment where you'll need to be both strategic and hands-on.
Benefits
Top-notch products disrupting the world of traditional media-services industry
Work with brilliant software team with a high level of collaboration and desire to achieve goals
Flexible working hours
Competitive salary
The possibility of personal and professional growth.