Develop strategies based on customers' mindsets, decision-making processes, and buying behaviors
Create and execute a multimedia content roadmap aligned with business objectives and ICP (Ideal Customer Profile) needs
Lead the CEO's LinkedIn content strategy and execution
Create content across long-form and short-form formats, video, social media, blogs, scripts, podcasts, webinars, and more
Collaborate with internal subject-matter experts and external contributors
Set up and run podcasts, webinar programs, and live-event content from concept to publication
Oversee SEO for demand-gen content, including research, structuring, and optimization
Analyze performance metrics and provide clear, actionable recommendations

3+ years of experience in B2B content, demand generation, or SaaS marketing
Deep understanding of SEO and organic growth mechanisms
Strong instincts for positioning, narrative, and relevance
Excellent written and spoken German and English
High proficiency with AI for research, ideation, analysis, and workflow integration
Ownership mindset for managing complex calendars, stakeholders, and projects
Ability to execute quickly without sacrificing quality
Experience with CMS, analytics, webinar and podcast platforms, and marketing automation
A growth mindset with a bias against stagnation

Content Strategist, LinkedIn CEO Voice, B2B Growth

Key skills