Keep the current headless site stable and improving (next ~3–4 months)
Own day-to-day stability: triage issues, fix bugs, ship improvements, and keep releases moving
Improve performance and reliability across funnel pages (Collection → PDP → Cart → Checkout)
Support business-critical updates (launches, promos, pricing changes) without breaking conversion
Execute a mix of quick wins and targeted refactors to reduce fragility and regressions
Maintain analytics and tracking integrity so marketing, attribution, and testing don’t get corrupted
Operate with a clear constraint: we’re not looking for a big rewrite right now—we’re migrating, so we need pragmatic improvements that keep the business running
Provide technical input during the agency rebuild (collaborative, not meeting-heavy)
Instead, you’ll provide focused technical partnership to keep the rebuild accurate, maintainable, and launch-ready:
Provide technical guidance early (constraints, feasibility, integration requirements, edge cases)
Review key deliverables that benefit from engineering eyes (technical specs, implementation approach, critical PRs)
Join the working sessions where engineering input is genuinely needed (not every status meeting)
Answer agency questions quickly and clearly so they don’t guess—or build the wrong thing