Build and launch performance marketing campaigns across Meta, TikTok, and AppLovin.
Ensure all campaigns follow established naming conventions and account structure.
Implement campaign setups including CBO, ABO, audience targeting, and ad variations.
QA creative assets to ensure they meet brand guidelines and platform requirements.
Maintain organized libraries of creative assets and performance insights.
Track creative performance and maintain an internal swipe file of top-performing ads.
Implement and verify tracking setups including pixels, events, and UTMs across platforms.
Ensure campaigns are properly configured for accurate attribution and reporting.
Flag tracking issues before campaigns go live.
Track key paid social metrics including creative hit rate and campaign performance.
Prepare weekly performance updates ahead of growth team meetings.
Identify patterns among top-performing creatives, products, and creators.
Monitor TikTok Shop reviews and flag negative feedback to internal teams.
Track key TikTok Shop metrics including GMV, orders, conversion rate, and AOV.
Support campaign execution and creative launches related to TikTok Shop growth.
Recommend tactical optimizations to media buying leads.
Support audience testing, ad copy testing, and creative testing initiatives.
Conduct landing page audits and assist with A/B testing opportunities.

1–3 years of hands-on experience managing campaigns in Meta Ads Manager
Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
Experience launching and managing paid social campaigns
Strong written English communication skills
Strong attention to detail and organizational skills
Experience working with U.S.-based ecommerce or DTC brands.
Exposure to campaigns on TikTok and AppLovin is a plus

Paid Social Ad Builder, E-commerce

Key skills