Head of Marketing – EMEA

Role Overview

• Own the field marketing function and associated key marketing and demand metrics in EMEA
• Own the regional demand gen strategy, aligned directly to the global and regional business growth needs, as well as the programs, campaigns, tactics and deliverables executed by your team and the global organisation into the region
• Uncover and understand the market and sales challenges and opportunities within specific geographies, including UK/Nordics, Central Europe and Southern Europe, as well as our retail business.
• Leadership and management of EMEA’s Field Marketing team including organisational development, resource management, hiring, mentorship, and high-performance management.
• Provide valuable input to and collaborate with the global marketing organisation to originate and create globally relevant programs and campaigns to drive revenue for the EMEA region
• Be the strategic partner to the sales organisation ensuring they actively seek out and value you and your team’s input, guidance and ultimately execution in support of shared business goals.
• Create and execute marketing strategies for the region that are laser focused on driving predictable demand to build a pipeline of new business and growth of existing accounts.
• Identify appropriate field marketing mix to drive acquisition, engagement, and customer adoption goals as well as longer term retention, loyalty, and advocacy.
• Lead the team to develop and execute integrated marketing campaigns and multi-channel programs (webinars, tradeshows, etc.), which address audience pain points and buyer needs through effective leverage of the global resources and skill of BV marketing as well as locally originated elements.
• Orchestrate consistency in measurement and reporting and ownership of EMEA regional marketing performance and contribution to key stakeholders, identifying KPIs relevant to them.
• Collaborate with wider global marketing teams, sharing knowledge and best practices, performance results and learnings across the company.
• Identify regionally relevant account-based marketing strategies in partnership with growth marketing team and sales leadership.
• Deliver on pipeline targets through a constant flow of inbound leads and subsequent high funnel conversation from targeted industries and roles.
• Manage and report on regular cadence of marketing budget and ROI performance.
• Lead, manage and coach a directly owned team of 3 including all performance and rewards reporting cadences facilitating individual career and personal growth.

Requirements

• Proven 8+ years high performance B2B Marketing experience delivering key business results
• Demonstrate 5+ years leading international, multicultural, diverse marketing teams to exceed demanding business goals
• A self-starter with superb communication skills, you will have executive presence as a key member of the leadership team balanced with a high degree of empathy on a personal level to effectively recruit (where required), lead, enable and motivate a highly diverse team including direct reports and wider BV team member resources, partners, influencers and agencies.
• High degree of dexterity in enabling and equipping team members around the world to identify and formulate the required marketing mix to deliver clear demand generation results, brand awareness, customer retention and loyalty.
• Direct experience working within or partnering a high-performance sales culture including success planning, account planning and value-based marketing and sales actions.
• An entrepreneurial mindset with the personality and proven experience to form close partnerships with sales, business development (SDR) and associated supporting functions at all levels in a metric driven, fast paced, environment.
• Familiarity with BANT and PACE sales methodologies is an advantage.
• Data & insights Expert, excellent ability to extract business relevant insights through assimilation of multiple data inputs and their owners / SME’s
• Experience with Salesforce, Marketo and any similar lead management CRM systems.
• Full authorisation to work in the U.K without any restrictions, sponsorship will not be provided.

Benefits

• Commitment to diversity and inclusion
• Equal employment opportunities (EEO)