Develop and implement digital marketing strategies using RD Station, including marketing automation, email marketing, nurture flows, lead acquisition, etc.
Manage and optimize online content.
Analyze data and metrics to monitor campaign performance, identify areas for improvement and adjust strategies as needed to increase online presence.
Improve conversion rates at all stages of the marketing funnel by identifying optimization opportunities and running A/B tests.
Monitor competitors and market opportunities to provide recommendations for improvement.
Define digital marketing strategies using all available tools.
Implement and monitor performance metrics such as SEO/SEM, marketing and sales KPIs to forecast trends.
Integrate RD Station with other marketing tools such as Google Analytics, Google Ads and social media platforms.
Create landing pages, forms, email templates and automation workflows (RD Station).
Manage and optimize paid media campaigns (Google Ads, Facebook Ads, WhatsApp, etc.).
Liaise with media agencies and vendors.
Produce monthly KPI and campaign performance reports by business unit (BU).
Provide coordination with information and insights for new campaign opportunities.
Stay up to date on the latest trends and best practices in digital marketing and RD Station.
Work closely with Marketing Analysts, Graphic Designers and Copywriters.

Mid-level Marketing Analyst

Key skills