Develop and implement the social media strategy in support of QVC’s brand priorities across various platforms
Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions
Responsible for daily posting and creation of content across QVC’s social platforms
Maintain social media/editorial content calendar
Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
Provide direction and feedback on our static image and video content strategy
Monitor brand, vendor, competitor, & influencer conversations utilizing QVC’s social listening tools
Analyze daily, weekly & monthly reporting to inform strategy across all social platforms
Actively monitor social pages for content & community building opportunities

BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
At least 2 years business experience in social media or marketing environment
Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest
Experience with Meta Business Suite preferred
Knowledge of social media calendar, scheduling, and reporting platforms preferred
Experience with photography & photo editing software (Adobe Photoshop, etc.)
Videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.) strongly preferred
Social content creator (on-camera and off)
a plus!

Social Media Strategist

Key skills