Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
Collaborate with content and design teams to craft high-performing ads and landing experiences.
Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
Conduct audience research and segmentation to target high-intent and high-converting user groups.
Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

Bachelor’s degree in Marketing, Advertising, Business, or related field
Proven experience in digital advertising operations or performance marketing roles
Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools
Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards
Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms
Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager
Familiarity with retargeting strategies, audience segmentation, and programmatic display
Exceptional attention to detail and the ability to manage multiple campaigns at once
Certification in Google Ads, Meta Blueprint, or similar is highly desirable

Digital Marketing Executive

Key skills