Senior Events Manager

Role Overview

• Provide end-to-end planning, management, and logistical execution
• Create workback schedules and execute logistics to plan
• Serve as onsite and ongoing point of contact and marketing lead for all aspects of conference and trade show presence
• Manage attendees at all levels, from executive leadership and sales staff to clients and VIPs, including accommodations, registrations, and AV needs
• Manage sponsorship packages and coordinate timely creation of signage, advertising and collateral with content leads
• Partner with cross-functional teams to ensure cohesive storytelling and experience design across all touchpoints
• Plan and manage ancillary events such as dinners, receptions, and client entertainment as components of industry conference presence
• Develop activations to drive booth traffic and meaningful commercial touchpoints
• Coordinate and support lead retrieval with growth marketing colleagues; manage or support webinars
• Prepare pre-event communications and host pre-meeting/team orientations
• Oversee booth load-in, set-up, and tear down with exhibit vendor
• Manage master events calendar across B2B market segments
• Create and maintain event playbooks, 'Know Before You Go' documentation, and event guidelines to ensure consistent, high-quality execution across all events
• Maintain comprehensive event trackers and project plans to keep cross-functional stakeholders aligned and informed
• Oversee branded merchandise creation, warehousing, and deployment
• Develop turn-key presence and streamlined deployment for smaller shows
• Create detailed budgets and manage events to plan
• Track expenses and manage investments to drive ROI
• Manage vendors and develop, review, and negotiate SOWs to support business objectives
• Establish show goals and metrics and work cross-functionally to communicate and measure performance
• Provide clear, concise, and timely communication to internal teams, senior leadership, and external stakeholders
• Create post-event reports with results and optimization recommendations

Requirements

• 7-10 years of event management experience for B2B conferences and trade shows
• 5-10 years leading events cross-functionally
• 5-10 years developing, managing, and reporting budget
• 1-2 years people management experience
• Bachelor's degree
• Exceptional organization and project management skills
• Strong leadership and people management skills
• Excellent communication skills and professionalism
• Focus on commercial value creation and measurable ROI

Tech Stack

• Go

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance
• supplemental life insurance for you and your dependents
• company-paid short-term and long-term disability