Lead the audience measurement, insights, and analytics strategy for Life Space Digital, aligning with business development, ad sales, and marketing goals
Manage relationships with third-party audience measurement partners to quantify audience reach that will inform impressions and rate cards
Manage third-party audience measurement reports for reach, frequency, and impressions that are fed into programmatic exchanges
Manage relationships with third-party audience insights partners to create profile narratives that inform the ad sales storytelling
Manage relationships with third-party brand lift and attribution partners to conduct studies that measure campaign effectiveness
Translate data and research findings into clear, compelling sales stories for client pitches, RFPs, and marketing materials
Develop and maintain audience profiles by property type, market, and content category to support targeting and positioning
Stay ahead of DOOH, digital and video media measurement trends to ensure Life Space Digital’s methodology remains competitive and credible
Support sales teams to advise on measurement solutions that will help close deals

Minimum 5 years of experience in media research, analytics, or insights, with a strong preference for DOOH or digital/video media in an Ad Sales-driven organization
Expertise in audience measurement methodologies, tools, and metrics relevant to digital out-of-home and cross-platform campaigns
Proven experience working with third-party measurement and attribution providers
Strong ability to interpret and simplify complex data for non-technical audiences
Skilled in building data-driven narratives that support B2B marketing and sales objectives
Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
Excellent communication, presentation, and storytelling skills
Driven by a fast-paced, entrepreneurial spirit and ability to adapt and pivot in a start-up environment
Get-it-done attitude with the ability to creatively problem-solve
Ability to operate across a broad scope, from senior strategic leader to executional manager

Manager, Insights and Analytics

Key skills