Develop, configure, and execute multichannel campaigns (email, SMS, push, in-app) within the Oracle Responsys platform.
Create automation programs using Program Orchestration.
Build templates using HTML, CSS, and AMPscript-like RPL (Responsys Personalization Language).
Create and manage segmentations, filters, and targeting rules.
Analyze campaign performance, implement optimizations, and monitor metrics.
Integrate Responsys with internal and external platforms using APIs and data feeds.
Monitor and implement deliverability best practices.
Collaborate with CRM, marketing, technology, and product teams.
Troubleshoot campaigns, journeys, and workflows.
Requirements
Proven experience with Oracle Responsys.
Proficiency in RPL (Responsys Personalization Language).
Experience with Program Orchestration.
Advanced segmentation and targeting skills.
Building responsive templates (HTML/CSS).
Knowledge of REST APIs and integrations with other platforms.
Experience managing and manipulating databases (import, segmentation, data feeds).
Knowledge of deliverability and email marketing best practices.
Experience with omnichannel campaigns.
Experience working in agile environments (Scrum/Kanban).
Tech Stack
Oracle
Benefits
Flexible benefits: We offer multiple options such as meal and food allowances, meal vouchers, home office allowance, and childcare assistance.
Health and medical care: Nationally covered health insurance plan.
Mental health: We partner with a platform that connects employees to psychologists across different therapeutic approaches. We also provide internal psychological support in partnership with a consulting psychologist.
Physical activities: We offer a national plan providing discounts at thousands of gyms nationwide.
Financial wellness: Employees have access to a benefits and discounts platform to save on thousands of products and services.
Oracle Responsys Developer at Develcode | JobVerse