Channel Planning and Governance

Manage the strategic communications calendar (Email, SMS and WhatsApp), ensuring an appropriate cadence and preventing message overlap.
Act as the guardian of the relationship lifecycle, ensuring the customer journey is consistent, relevant and well structured.

Data Management and Segmentation

Perform advanced audience segmentation, structuring data to target campaigns precisely.
Ensure the quality and cleansing of databases before each send, reducing the risk of inconsistencies or integration failures.

Stakeholder Coordination and Institutional Approvals

Coordinate the content validation flow (assets and copy), working in partnership with Legal, Clinical Intelligence and Commercial teams.
Ensure all communications comply with regulatory standards and the company’s strategic guidelines.

Performance and Continuous Improvement

Monitor and analyze CRM activity results, tracking KPIs such as deliverability, engagement and conversion.
Generate insights to optimize campaigns, proposing A/B tests, new approaches and improved segmentation.

Bachelor’s degree in Marketing, Business Administration, Advertising, Engineering, Statistics, Information Systems, Data Science or related fields.
Experience managing CRM campaigns or large-scale customer communications using channels such as Email, SMS or WhatsApp.
Experience with marketing automation or CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, RD Station, Braze, Iterable or similar).
Ability to work with audience segmentation and data analysis, using insights to guide campaigns and improve results.
Experience monitoring and analyzing performance metrics, such as deliverability, open rate, click-through rate, conversion and engagement.
Ability to design processes and organize operational workflows, ensuring quality and consistency in communications.
Strong communication skills and the ability to collaborate with cross-functional teams, such as Marketing, Sales, Product, Legal and Data.

Differentials

Postgraduate degree or specialization in Digital Marketing, Data Analytics, Growth, CRM or related areas.
Experience with customer journey strategies and building relationship orchestration frameworks.
Experience in technology companies, startups or high-growth digital environments.
Knowledge of data analysis tools (e.g., SQL, BigQuery, Databricks, Looker, Power BI or similar).
Experience with A/B testing and experimentation methodologies for campaign optimization.
Familiarity with LGPD and good practices for data governance and regulated communications.

We support Memeders’ mental health through our partnership with ZenKlub, a platform for therapy and psychological support;
Health insurance
Amil;
Dental plan
Amil;
Meal/food allowance on a Flash Benefits card, accepted at food establishments as credit;
Memed Cuida
BRL 110.00/month to use as you see fit;
Childcare assistance;
TotalPass available to all employees to support physical activity, mental health and well-being;
Day off on your birthday;
Life insurance;
WellHub;
ÚnicoSkill: offers a broad range of courses, undergraduate and postgraduate programs, language courses and mentorships;
Additional partnerships.

Senior CRM Analyst

Key skills