Growth Product Lead – Fitness App

Role Overview

• Own the App as a business, driving strategy, performance, and day-to-day execution.
• Set a clear app vision that ladders up to our brand and commercial objectives.
• Define and track KPIs across engagement, retention, subscriber growth, and revenue.
• Identify growth opportunities that deepen the connection between our digital and physical product ecosystem.
• Pursue and manage strategic partnerships that expand the app's reach and value.
• Lead new training program development with the Education team, keeping content compelling, on-brand, and built for the consumer.
• Own the end-to-end user experience, from sign-up to long-term retention, always pushing to make it better.
• Synthesize user feedback, performance data, and market trends into clear experience and content decisions.
• Drive the build-out of a fully integrated digital ecosystem that connects the app to our broader product world.
• Partner with the technology team to define, prioritize, and ship the feature roadmap.
• Translate business goals and user needs into clear, actionable briefs the tech team can execute against.
• Align with marketing to drive awareness, downloads, and subscriber conversion across channels.
• Keep product, content, and marketing moving in the same direction toward shared goals.
• Own the growth strategy, building initiatives that drive acquisition, activation, and long-term retention.
• Stay sharp on the competitive landscape and emerging trends in consumer fitness apps.
• Deliver regular performance reporting to leadership that is clear, honest, and forward-looking.
• Spot and close the gaps between what users expect and what the app delivers.

Requirements

• 5 to 8 years of professional experience in consumer apps, digital products, growth, or a related field.
• Demonstrated ability to lead a digital product or consumer-facing business with measurable results.
• Strong business acumen with experience using data to drive decisions and communicate performance.
• Experience working cross-functionally across technology, marketing, and business development teams.
• Familiarity with app ecosystems, subscription models, and digital consumer behavior.
• Excellent communication and project management skills with the ability to keep multiple work streams moving.
• Experience pursuing or managing strategic partnerships is a plus.
• Background in product management, consumer marketing, or digital growth is a plus but not required.
• Passion for fitness, movement, and performance-driven brands.
• Comfortable working in-office and collaborating closely with teams across the organization.
• Global perspective and understanding differences in various global markets is a plus.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development