Partner with Sales, Marketing, and Category teams to evaluate commercial initiatives, promotional plans, and investment decisions.
Oversee the end-to-end management of trade funds, ensuring accurate budgeting, forecasting, and reporting.
Support customer negotiations and trade terms with financial insight and risk assessment.
Serve as a key point of contact between Finance and commercial stakeholders to ensure alignment of financial and strategic goals.
Lead budgeting, forecasting, and long-range planning for revenue, trade spend, and gross margin.
Deliver accurate, timely financial reports and dashboards with insightful commentary.
Analyze variances between actuals and forecast, identifying risks and opportunities.
Track key commercial KPIs including customer/channel profitability, and ROI of trade spend.
Drive improvements in margin and working capital through deep commercial analysis and recommendations.
Evaluate financial performance by customer, product, and region to support strategic reviews.
Support scenario modeling, business cases, and investment appraisals (e.g. new channels, market entry).
Lead finance input into strategic initiatives such as customer planning cycles, sales incentive schemes, and contract negotiations.
Ensure adherence to financial controls and compliance with internal policies for commercial decisions (e.g., discounting, promotions, trade terms).

Bachelor’s degree in Finance, Accounting, Economics, or related field.
3+ years of experience in financial planning & analysis, commercial finance, or business partnering.
Strong business acumen and commercial understanding, preferably in FMCG, CPG, Retail, or B2B environments.
Proficient in Excel and financial systems (e.g., SAP, Oracle, Hyperion, Anaplan).
Excellent communication, influencing, and stakeholder management skills.
Proven ability to work cross-functionally and influence without direct authority.
Preferred Qualifications: MBA or professional qualification (e.g., CPA, CIMA, ACCA) preferred.
Experience with sales, pricing, trade terms, and promotional finance.
Familiarity with BI tools (e.g., Power BI, Tableau) for data visualization and analysis.

Sales Finance Manager

Key skills