Senior Director – Data & Strategy

Role Overview

• Lead the enterprise analytics function, delivering CFO-, CEO-, and investor-facing insights on customers, product performance, growth drivers, and business health.
• Lead the design of authoritative analytical & science frameworks used in board meetings, investor materials, and corporate planning.
• Ensure accuracy, consistency, and clarity of the metrics that represent Fanatics externally and govern decision-making internally.
• Own and operate the customer and audience database that powers the Fanatics Audience Network, ensuring high-quality identity resolution, segmentation, and activation capabilities.
• Partner with the Ads business to support new advertising products, measurement frameworks, and privacy-centric data architecture.
• Drive innovation in how customer signals are leveraged to create value for advertisers and rights holders.
• Partner with enterprise loyalty program leaders to design and operationalize data-driven strategies that increase customer lifetime value, retention, and cross-brand engagement.
• Build the analytical and data science foundations needed for offers, rewards optimization, personalization, and next-best-action systems.
• Develop a unified customer view that supports experience orchestration across Fanatics commerce, betting, collectibles, and media surfaces.
• Own the production data platform that supports ingestion, modeling, governance, and activation across multiple Fanatics operating companies.
• Lead the build-out, reliability, and evolution of the enterprise analytics environment, enabling self-service, experimentation, and advanced science workflows.
• Partner with Engineering, Security, and Product to ensure the platform meets SLAs for performance, cost efficiency, data quality, and compliance.
• Set and enforce modeling standards, definitions, metadata guidelines, and governance frameworks.
• Build and mentor a high-performing team of data engineers, analytics leaders, and data strategists.
• Drive a culture of excellence, curiosity, and ownership across the data organization.
• Partner across Commerce, Collectibles, Betting & Gaming, Ads, Fanatics Holdings, and Finance to translate business priorities into coherent data roadmaps.
• Champion data literacy and responsible data usage across the enterprise.

Requirements

• 10 years of experience leading data, analytics, or data platform teams, including 5 years managing senior managers or directors.
• Proven ability to deliver executive-caliber insights, narrative framing, and KPI governance for CFO/CEO-level stakeholders.
• Experience operating large-scale customer databases, audience systems, or identity platforms in advertising, CRM, or personalization domains.
• Strong technical grounding in modern data platforms (e.g., Snowflake, Databricks, dbt), analytics environments, and data modeling standards.
• Demonstrated success building enterprise data systems that support analytics, science, and product use cases simultaneously.
• Exceptional cross-functional leadership, with the ability to influence at all levels and build trust across business and technical teams.
• Strong communication skills with the ability to simplify complexity and articulate insights to non-technical executives.

Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/