Define and lead the overall GTM strategy across marketing, sales, partnerships, and customer acquisition
Develop scalable frameworks for pipeline generation, conversion, and revenue growth
Identify new market opportunities, verticals, and expansion channels
Build and optimize high-performing revenue teams
Establish clear sales processes, forecasting models, and performance metrics
Drive growth across enterprise, mid-market, and emerging client segments
Align marketing and sales teams to create a consistent revenue pipeline
Oversee demand generation, brand positioning, and growth campaigns
Improve lead generation, conversion metrics, and customer acquisition cost efficiency
Partner with product leadership to ensure market feedback informs product development
Recruit and mentor senior leaders across sales, marketing, and revenue operations
Build a high-performance, metrics-driven GTM organization
Develop scalable playbooks for future expansion
Build relationships with strategic partners, investors, and industry stakeholders
Identify opportunities to expand the company’s ecosystem and revenue channels

10+ years of experience in go-to-market leadership, revenue leadership, or commercial strategy roles
Proven success scaling B2B SaaS, marketplace, or platform-based businesses
Strong experience leading sales, marketing, and demand generation teams
Demonstrated ability to build repeatable revenue engines and GTM playbooks
Experience working in fast-growth startup or scale-up environments
Data-driven leadership approach with strong analytical and forecasting capabilities
Exceptional communication and executive leadership skills
Must be based in the United States

Vice President of Go-To-Market – GTM

Key skills