Healthcare Sales & Business Development – Mental Health Partnerships

Role Overview

• Develop new referral relationships and support ongoing existing relationships with established referring organizations.
• Proactively identify, engage, and secure new referrals through new and emerging referral partner organizations to drive growth.
• Engage in frequent (average 10 per week) travel within assigned territory for onsite drop-ins to new, emerging, or existing referring organizations, onsite meetings, B2B, and B2C events.
• Implement direct sales efforts, including cold calls (average 30 per week), targeted email campaigns (average 100 per week), and print materials delivered during onsite visits.
• Participate in extended travel for territory roadshows, networking events, or conferences, as required (average 3-4 per quarter).
• Utilize data insights to identify new referral source opportunities and tailor sales messages to the respective audience.
• Collaborate with the Marketing team to ensure outreach messaging is aligned with Rivia Mind’s messaging framework.
• Maintain accurate records in Salesforce CRM to track outreach efforts, onsite visits, and relationship status.
• Provide feedback and insights on outreach patterns and where opportunities exist or are lacking to inform the overall outreach strategy.
• Maintain and nurture relationships with existing referring organizations, specifically with individual referring providers, to enhance referral volume and partner satisfaction.
• Collaborate with internal teams to support multi-territory referral strategies and outreach efforts.

Requirements

• Bachelor's degree in business, marketing, healthcare, clinical field, or related discipline.
• OR
• a minimum of 3-4 years of progressive experience in mental/healthcare sales, referral relationship development, or healthcare business development.
• Two to four years of experience developing and maintaining referral relationships in an outreach-related role
• OR
• prior Sales/Business Development Representative experience.
• Excellent interpersonal skills include the ability to interact effectively and professionally with individuals at all levels, both internal and external.
• Must be able to manage multiple tasks/projects simultaneously within inflexible time frames.
• Experience in finding prospective new referents, soliciting new business and closing on sales opportunities.
• Proven track record of cold calling, outbound sales and CRM records management is required.
• Salesforce Experience is a plus.
• Extensive experience managing, analyzing, and reporting on various data attributes.
• Ability to build & sustain genuine and impactful relationships.
• Creative thinker with a strategic mindset and self-starter mentality.
• Located within 25 miles of a major metropolis.
• Comfortable working autonomously in a remote and multi-location environment.
• Equipped with a valid driver's license in good standing, proof of acceptable auto insurance & a reliable vehicle to conduct site visits and attend certain events.
• Exposure to or interest in developing expertise in university counseling centers, B2B, and/or B2C conversions.
• Proficient with utilizing a diverse range of technology platforms and systems (Google Suite required, company-wide platforms/software like Monday.com and EHR/EMR platforms when applicable).
• Intermediate computer skills and technical aptitude required.
• Willingness to learn about behavioral healthcare and be conversant in industry terminology.

Benefits

• 3 weeks of front-loaded PTO + 9 paid holidays
• Annual office closure (Dec 25–Jan 1)
• Annual Impact Days for volunteering or professional development
• 401(k) with employer match
• Referral bonus potential
• Annual Continuing Education (CE) Stipend + Flexible Benefit Reimbursement
• Medical, dental, and vision insurance — with EAP and additional wellness programs
• Voluntary benefits, HSA, DCA, FSA (based on plan), transit & parking options
• Bereavement leave (including pet bereavement)