Chapters & Regions Marketing and Communications Manager

Role Overview

• Develop and implement integrated marketing and communications plans aligned with departmental priorities, committee objectives and individual network goals
• Translate network initiatives into clear marketing strategies, including audience targeting, messaging and channel selection
• Execute and optimize marketing campaigns that support ongoing member engagement and portfolio-wide initiatives
• Manage timelines, budgets and campaign deliverables to ensure timely and high-quality execution
• Ensure all communications align with YPO brand standards and editorial guidelines
• Build strong relationships with internal stakeholders and member leaders to understand priorities and provide thoughtful marketing support
• Collaborate with cross-functional teams (e.g., Global Marcoms, Data & Insights, etc.) to coordinate campaign development and execution
• Provide guidance to stakeholders on marketing best practices and brand standards to ensure consistent and effective communications
• Maintain proactive and professional communication across a global, matrixed environment
• Develop and manage the production of marketing materials including email campaigns, newsletters, presentations, toolkits and promotional assets to support network initiatives
• Independently create polished and visually engaging marketing assets using Canva (or similar tools), ensuring professional and on-brand execution
• Apply strong attention to detail in messaging, formatting and visual presentation to enhance clarity and impact
• Monitor email campaign performance using Salesforce Marketing Cloud
• Track engagement metrics and prepare performance summaries with key insights and recommendations
• Partner with the Data & Insights team to interpret performance data and identify opportunities to improve messaging, audience targeting and campaign effectiveness
• Support ongoing refinement of marketing processes and best practices across the Networks portfolio

Requirements

• 5+ years of experience in marketing, communications, business or related fields
• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience)
• Experience managing multiple projects and stakeholders while executing integrated marketing campaigns in a fast-paced environment
• Strong background in campaign execution and content development
• Ability to analyze data and insights to inform marketing decisions
• Working knowledge of marketing automation and CRM platforms (Salesforce preferred)
• Proficiency in Canva or similar design tools to create marketing assets
• Experience working within a global organization preferred

Tech Stack

• Cloud

Benefits

• Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones
• Willingness and ability to travel, domestically and internationally, without restrictions, approximately 3-5% per year