Chapters & Regions Marketing and Communications Manager
United States
Full Time
2 hours ago
No H1B
Key skills
CloudSalesforceCRMCommunication
About this role
Role Overview
Develop and implement integrated marketing and communications plans aligned with departmental priorities, committee objectives and individual network goals
Translate network initiatives into clear marketing strategies, including audience targeting, messaging and channel selection
Execute and optimize marketing campaigns that support ongoing member engagement and portfolio-wide initiatives
Manage timelines, budgets and campaign deliverables to ensure timely and high-quality execution
Ensure all communications align with YPO brand standards and editorial guidelines
Build strong relationships with internal stakeholders and member leaders to understand priorities and provide thoughtful marketing support
Collaborate with cross-functional teams (e.g., Global Marcoms, Data & Insights, etc.) to coordinate campaign development and execution
Provide guidance to stakeholders on marketing best practices and brand standards to ensure consistent and effective communications
Maintain proactive and professional communication across a global, matrixed environment
Develop and manage the production of marketing materials including email campaigns, newsletters, presentations, toolkits and promotional assets to support network initiatives
Independently create polished and visually engaging marketing assets using Canva (or similar tools), ensuring professional and on-brand execution
Apply strong attention to detail in messaging, formatting and visual presentation to enhance clarity and impact
Monitor email campaign performance using Salesforce Marketing Cloud
Track engagement metrics and prepare performance summaries with key insights and recommendations
Partner with the Data & Insights team to interpret performance data and identify opportunities to improve messaging, audience targeting and campaign effectiveness
Support ongoing refinement of marketing processes and best practices across the Networks portfolio
Requirements
5+ years of experience in marketing, communications, business or related fields
Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience)
Experience managing multiple projects and stakeholders while executing integrated marketing campaigns in a fast-paced environment
Strong background in campaign execution and content development
Ability to analyze data and insights to inform marketing decisions
Working knowledge of marketing automation and CRM platforms (Salesforce preferred)
Proficiency in Canva or similar design tools to create marketing assets
Experience working within a global organization preferred
Tech Stack
Cloud
Benefits
Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones
Willingness and ability to travel, domestically and internationally, without restrictions, approximately 3-5% per year