Community Manager

Role Overview

• Be the daily voice of Chillitas across Instagram, TikTok, Threads, and (eventually) X/YouTube.
• Reply to comments and DMs in Spanish, English, and Spanglish (depending on context).
• Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags.
• Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.).
• Escalate any sensitive or legal/compliance questions to the brand team quickly.
• Stay plugged into Latino / Mexican-American internet culture (memes, music, sports, novelas, regional slang, food trends).
• Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends).
• Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways.
• Collaborate with the Brand & Creative team to bring our “Spice Up the Chill” / foodie friend positioning to life.
• Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips).
• Draft bilingual or Spanglish captions that feel native to the feed, not like ads.
• Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing.
• Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed.
• Capture stories/reels/TikToks on-site that showcase the DRIP
• DIP
• SIP ritual, flavor reactions, and community moments.
• Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights).
• Share a simple “Community Pulse” update: what people are loving, asking for, confused by, or joking about.
• Use insights to recommend small, fast tweaks to content, posting cadence, and FAQs.

Requirements

• 2–4 years experience in social media/community management for a consumer brand, agency, or creator.
• Bilingual (Spanish & English) with strong writing skills in both; comfortable using Spanglish authentically.
• Deep familiarity with US Latino culture, especially Mexican/Mexican-American food, music, slang, and humor.
• Strong grasp of Instagram & TikTok (algorithms, features, formats, and best practices).
• Confident writing short, punchy copy that feels like real people talk—not corporate.
• Comfortable using basic tools (Canva, CapCut, in-app editing) to create simple stories/reels/TikToks.
• Able to work some evenings/weekends for live moments or event coverage.
• Must be 21+ and eligible to work in the US (alcohol category requirement).

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!