Analyze the broadband market and customer behavior to identify acquisition opportunities.
Identify the levers that most impact sales by region, channel and lead source.
Develop and implement new strategies to increase new customer acquisition while maximizing profitability.
Execute targeted marketing initiatives for micro-regions and/or specific audiences.
Coordinate cross-functional projects with multi-skill teams, including sales, channels, communications and product.

Proven experience in acquisition marketing, preferably in the telecommunications sector.
Strong critical and analytical skills with a focus on data-driven decision making.
Experience with SQL for data analysis and extraction.
Experience with Google Cloud Platform (GCP).
Knowledge of Power BI for building dashboards and management reporting.
Familiarity with creating and analyzing business plans.
Advanced Excel skills.
Experience coordinating multidisciplinary projects.
Curious mindset and strong sense of ownership.
Bachelor's degree in Marketing, Business Administration, Communications or a related field.

Marketing Specialist

Key skills