Build and maintain complex workflows, triggers, and automations within GoHighLevel.
Manage platform integrations (MindBody, GoHighLevel, WordPress, Google Sheets) using Zapier, Make, or APIs.
Perform regular updates and maintenance on our WordPress website, including landing page creation and plugin management.
Utilize AI tools (ChatGPT, Claude, Gemini) to develop chatbots, draft workflow logic, and automate internal documentation.
Build data dashboards and pull weekly reports to support data-driven decision-making.
Create and maintain detailed Standard Operating Procedures (SOPs) for all newly implemented systems.
Execute and monitor email and SMS marketing campaigns within GoHighLevel.
Manage social media scheduling, posting, and community engagement.
Design marketing collateral using Canva and write compelling copy for promotions and organic content.
Monitor lead flow within the CRM to ensure timely follow-ups and pipeline health.
Support local SEO efforts, including Google Business Profile management and review generation.

Technical Mastery: Proven experience with GoHighLevel (CRM/Automations) and Zapier/Make is mandatory.
Platform Experience: Familiarity with MindBody, WordPress, and Monday.com is highly preferred.
AI Proficiency: Advanced experience using ChatGPT, Claude, and Gemini for content and automation logic.
Analytical Mindset: Ability to interpret data and translate it into actionable marketing or operational insights.
Autonomy: A self-starter who can take a high-level goal and execute it with minimal supervision.
Communication: Proactive communicator with full professional proficiency in English.

Hours: Full-time (40 hours per week).
Schedule: Must have significant overlap with Pacific Time (PT) for real-time collaboration
Growth: We offer guaranteed annual salary reviews and increased compensation as the business scales.

Virtual Assistant, Marketing & Automation Specialist

Key skills