Produce SEO analyses and studies for clients across various industries and sizes, with a focus on delivering measurable results.
Conduct competitive analyses and identify opportunities to improve website content and structure.
Develop SEO strategies for clients' websites and blogs.
Perform keyword research and selection.
Create strategic SEO plans for articles and website pages.
Execute SEO optimizations and content reviews.
Publish articles on multiple platforms (WordPress, Magento, HubSpot, among others).
Implement On-Page SEO optimizations and improve internal linking.
Monitor key SEO metrics such as organic traffic, engagement, and conversion rates.
Track the performance of implemented strategies and prepare results reports.
Participate in and present at internal meetings and training sessions.
Contribute to the training and shadowing of new SEO analysts.
Communicate with clients when necessary.
Stay up to date with SEO trends, new tools, and industry best practices.
Contribute to the continuous improvement and evolution of the team's processes.

Experience with SEO in marketing agencies.
Intermediate knowledge of content optimization for SEO.
Intermediate knowledge of On-Page and Off-Page SEO techniques.
Intermediate knowledge of Google Analytics 4 (GA4) and Google Search Console.
Experience with SEO tools such as SEMrush, Ubersuggest, Moz, Ahrefs, and WordPress.
Basic knowledge of Excel / Google Sheets.
Bachelor's degree completed or in progress.
Strong verbal and written communication skills.
Organized, proactive, and able to self-manage.
Strategic thinker with a results-oriented mindset.
Analytical skills to work with goals and KPIs.
Experience or ability to conduct strategic training focused on content and SEO.
Hands-on profile.

SEO Analyst, Mid-level

Key skills