Director, Global Marketing

Role Overview

• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio
• Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans
• Ensure consistent global brand and product messaging while enabling appropriate regional flexibility
• Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life
• Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans
• Drive post-launch optimization, line extensions, and differentiation strategies
• Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness
• Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations
• Ensure disciplined launch execution with clear milestones, metrics, and accountability
• Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution
• Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets
• Serve as a key marketing partner to global and regional Sales leaders
• Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization
• Support strategic partnerships and distributor relationships as required, including coordination with external partners
• Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads)

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field required
• MBA or advanced degree preferred
• 10–15 years of marketing experience within medical devices, IVD, or diagnostics
• Demonstrated success in global product marketing, commercialization, and launch leadership
• Experience leading and influencing cross‑functional, global teams
• Strong understanding of regulated healthcare markets and global commercialization models
• Strategic and execution‑oriented marketing leadership
• Deep understanding of diagnostics customers, workflows, and value drivers
• Strong analytical and market‑insight capabilities
• Excellent communication, influence, and stakeholder‑management skills
• Proven ability to balance global consistency with regional market needs.

Benefits

• Global marketing strategy & execution
• Product lifecycle management
• Go-to-market & launch excellence
• Market insights & competitive intelligence
• Cross-functional leadership & collaboration
• Team leadership & development
• Governance & compliance