Define the long-term website strategy aligned with pipeline and revenue objectives
Treat the website as a product with a clear roadmap, backlog, and release cycles
Partner with Product Marketing to ensure clear product education and solution storytelling
Ensure the website supports enterprise buying journeys and product-led experiences
Identify opportunities to improve discoverability, navigation, and buyer journeys
Design and run conversion optimization experiments
Improve visitor-to-lead and lead-to-pipeline conversion rates
Create and optimize landing pages for campaigns, solutions, and product launches
Develop frameworks for testing CTAs, messaging, layout, and content structure
Own SEO strategy and execution
Identify opportunities for organic growth across product, solution, and educational content
Improve domain authority, organic traffic, and search visibility
Design clear and intuitive information architecture
Optimize navigation and content hierarchy
Continuously improve usability based on behavioral data and analytics

A purpose-driven mission tackling complex sustainability challenges while working alongside global industry pioneers at a fast-growing unicorn company
Room for creativity through collaborative teamwork and an open communication culture
Flexibility and team bonding with our hybrid work options
Sustainable mobility options, promoting eco-friendly commuting solutions
Fun team events and outings with our global teams
An inspiring working environment in Mannheim

Website Product Manager

Key skills