Website Product Manager

Role Overview

• Define the long-term website strategy aligned with pipeline and revenue objectives
• Treat the website as a product with a clear roadmap, backlog, and release cycles
• Partner with Product Marketing to ensure clear product education and solution storytelling
• Ensure the website supports enterprise buying journeys and product-led experiences
• Identify opportunities to improve discoverability, navigation, and buyer journeys
• Design and run conversion optimization experiments
• Improve visitor-to-lead and lead-to-pipeline conversion rates
• Create and optimize landing pages for campaigns, solutions, and product launches
• Develop frameworks for testing CTAs, messaging, layout, and content structure
• Partner with Demand Generation to maximize campaign performance
• Own SEO strategy and execution
• Identify opportunities for organic growth across product, solution, and educational content
• Improve domain authority, organic traffic, and search visibility
• Partner with content teams to develop SEO-driven content architecture
• Manage technical SEO and site performance improvements
• Design clear and intuitive information architecture
• Optimize navigation and content hierarchy
• Ensure product pages clearly communicate capabilities, value, and differentiation
• Improve content discoverability and buyer education pathways
• Continuously improve usability based on behavioral data and analytics
• Own the Ibexa CMS platform
• Manage external web development and design agencies
• Prioritize and manage technical development backlog
• Ensure strong performance across page speed, accessibility, and mobile experience
• Maintain integrations with HubSpot and analytics systems
• Establish dashboards and reporting across key performance metrics
• Use GA4, HubSpot, and SEO tools to track and analyze website performance
• Monitor visitor behavior, conversion funnels, and engagement metrics
• Deliver insights and recommendations to marketing leadership
• Build a culture of continuous experimentation and learning

Requirements

• 6–10+ years experience managing B2B SaaS websites
• Proven experience treating websites as growth and pipeline engines
• Strong background in conversion optimization and growth experimentation
• Deep understanding of SEO and organic traffic strategies
• Experience managing CMS platforms (Ibexa, WordPress, Craft, or similar)
• Strong analytical mindset with experience using GA4, HubSpot, and SEO tools
• Experience managing external agencies and technical partners
• Strong cross-functional collaboration with marketing, product, and sales teams
• Ability to balance strategic thinking with hands-on execution

Tech Stack

• WordPress

Benefits

• A purpose-driven mission tackling complex sustainability challenges while working alongside global industry pioneers at a fast-growing unicorn company
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• An inspiring working environment in Munich