Producing insight and reporting for one of our UKI brands (Paddy Power, Betfair & Sky Betting & Gaming), delivering clear analysis across acquisition, retention, reactivation and customer value
Monitoring key marketing performance metrics and identifying trends, changes or risks in customer behaviour
Delivering deep insight into customer behaviour across the lifecycle, identifying growth drivers, value shifts and opportunities to unlock incremental performance
Supporting the Senior Growth Manager in deep-dive investigations into customer behaviour, growth drivers and growth opportunities
Collaborating with Marketing BI colleagues to design & develop a comprehensive marketing self-serve capability, reducing manual reporting across Digital Marketing channel teams
Contributing towards reallocation recommendations by highlighting high-value opportunities and areas of inefficiency
Working closely with Marketing, Finance & Commercial teams to understand brand strategy and ensure alignment on growth opportunities
Educating your Flutter colleagues to improve our understanding of marketing effectiveness as a business

Strong experience in using SQL to manipulate data & deliver analytical solutions within a business context.
Experience with visualisation tools (e.g Looker, PowerBI) desirable.
Skilled at condensing analysis into actionable insights to inform business decisions within marketing and influence business performance.
Solid foundational knowledge of marketing covering both offline and online channels and an understanding of CRM activities and processes.
Understanding of key marketing analytics concepts including experimentation, attribution models and key data sources to support analysis (e.g. GA4, Appsflyer).
Ability to present confidently & effectively.
Ability to build strong and effective relationships both within the Analytics team and across the business at all levels.
Highly organised, with strong attention to detail and the ability to manage competing priorities.
You will be self-motivated, and action orientated, able to take a lead and drive action and change where required.

Growth Analyst

Key skills