Serve as the primary marketing liaison between AAA and the issuing bank partner.
Collaborate with the bank’s product, compliance, analytics, and marketing teams to develop joint marketing plans.
Manage co-branded credit card marketing initiatives in alignment with AAA brand standards and partner requirements.
Coordinate program updates, campaign launches, and marketing calendars across both organizations.
Develop and execute strategies to drive new credit card applications among AAA members and non-members.
Manage acquisition channels including digital marketing, email, branch/retail locations, and member communications.
Optimize marketing funnels and application experiences to improve approval rates.
Create lifecycle marketing programs that increase card activation, usage, and retention.
Develop targeted campaigns leveraging member data and segmentation.
Promote card benefits tied to AAA services such as travel, roadside assistance, and everyday spending rewards.
Track key metrics including application volume, approval rates, activation, spend, and retention.
Use analytics and testing (A/B, segmentation, etc) to improve marketing performance.
Deliver regular performance reports and insights to AAA leadership and our bank partner.
Plan and execute integrated marketing campaigns across digital, paid and AAA owned channels.
Oversee creative development, messaging, and campaign performance tracking.

Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
7+ years’ applicable experience
5+ years’ experience with direct marketing, broad-based media, and digital marketing
Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
Superior written and oral communication skills
Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
Flexibility to quickly adapt to changes in priorities
Ability to interact with senior management
Ability to multi-task and manage multiple projects at one time
Ability to analyze results and identify and implement strategies to improve business results
Proven planning and budgeting skills
Strong interpersonal and leadership skills
A high degree of professionalism and integrity
Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)
Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners
Ability to mentor and lead others

Competitive annual salary; the starting base compensation for this position is: $76,195-$136,215*
Annual Bonus + Annual Merit Increase Eligibility
Hybrid schedule available (3 days on-site weekly)
Comprehensive health benefits package
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

Senior Marketing Manager, Credit Card

Key skills