Own Aarke’s tone of voice and ensure consistency across all written communication.
Write and oversee campaign copy in English and Swedish across digital, social, e-commerce, CRM and packaging.
Develop product and brand storytelling for launches, including USPs, product texts, newsletters, sales copy and press Q&A.
Contribute to idea and concept development for content, product launches and campaigns.
Translate complex topics such as environment, materials and functionality into clear, credible communication.
Responsible for writing for our SoMe channels and contributing to social content planning, with an understanding of platforms and formats.
Collaborate with the creative team and the performance marketing team on optimization and testing.
Follow up on performance and use insights to continuously refine copy and concepts to reach defined goals.
Support PR, CX and internal teams with writing, guidelines and communication frameworks when needed.

An experienced copywriter with a strong conceptual mindset, ideally from brand, marketing, agency or in-house creative teams.
Comfortable writing across channels and formats, from short form to long form.
Confident owning tone of voice and setting the level for language and craft.
Familiarity with AI tools and a proactive interest in how they can support creative and editorial work.
Interested in design, culture & innovations. Staying updated on industry trends, emerging branding, and best practices to keep Aarke’s storytelling fresh and relevant.
Curious, detail-oriented and structured, with high standards for clarity and consistency.
Collaborative, low ego and comfortable working cross-functionally.
Strong research skills to gather accurate, up-to-date information on products, trends and competitors.
Fluent in English, written and spoken. Additional languages are a plus.

Copywriter

Key skills