Analyze sell-in and sell-through performance across retail partners and channels, providing actionable insights and recommendations
Evaluate YOY sales plans and forecasts, identifying opportunities, risks, and gaps that inform strategic decision-making
Develop monthly and quarterly sales roll-up reports, highlighting category trends, channel performance, and promotional effectiveness
Support the Sales team with data-backed guidance on assortment, pricing, and distribution decisions
Lead the development and execution of trade marketing strategies that drive awareness, conversion, and brand presence at retail
Manage all retail point-of-sale (POS) materials, displays, and fixtures — from concepting to production, distribution, and installation
Oversee shop-in-shop environments, ensuring they are best-in-class, on-brand, and aligned with global retail guidelines
Partner with global teams to adapt assets and maintain brand consistency across all retail touchpoints
Own retailer media planning and investment strategy, maximizing return across digital, print, and in-store channels
Build and manage annual co-op budgets, ensuring all spend is tracked, compliant, and delivering measurable impact
Collaborate with retailers on joint marketing programs, product launches, and seasonal campaigns
Provide insights on market trends, consumer behavior, and competitor activity
Support new product launches with tailored retail activation plans and sales enablement tools

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in trade marketing, sales analysis, or retail marketing; consumer goods or juvenile products experience preferred
Strong analytical skills with expertise in Excel, reporting tools, and data visualization platforms
Experience managing POS production, retail displays, or shop-in-shop programs
Familiarity with retailer media networks and co-op marketing programs
Excellent communication, presentation, and project management skills
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Comfortable working cross-functionally in a fast-paced, growth-oriented environment

Senior Trade Marketing Manager

Key skills