Develop and execute short-form video content for Instagram and TikTok that drives awareness, engagement, and community growth
in close collaboration with a content manager
Produce platform-native content including Reels, TikToks, YouTube Shorts, and Facebook Reels
Write engaging captions optimized for reach and discoverability
Maintain and manage Odd Bunch's social media accounts across platforms, ensuring consistency in brand voice and posting cadence
Monitor comments and DMs, engage with the audience, and foster genuine two-way conversation
Own the full production process: concept, scripting, shooting, lighting, editing, and final sign-off
Appear on camera regularly and comfortably as a face of the brand
while also sourcing and directing other creators or community members as needed
Analyze content performance beyond surface-level metrics
watch time, drop-off points, scroll-stopping rate, save-to-share ratio
and bring those learnings back into the next piece of content
Create content that works across both organic and paid social channels, understanding the differences in intent, format, and performance benchmarks

3-4 years of proven experience managing social media and creating short-form video content for a brand
You are comfortable and confident on camera
Working knowledge of video editing (CapCut, Adobe Premiere, Final Cut, or similar)
Experience with community management: you've built, nurtured, or moderated an online community and you understand the difference between broadcasting and actually connecting
Self-starter with a bias toward action
you don't wait for a perfect brief to start creating
Comfortable working cross-functionally with a content manager, video editor, marketing team, and leadership
Based in Canada, with Toronto preferred for in-person filming

Content Creation Lead

Key skills